Saturday, May 18, 2013

presenting the brand




While researching ways of presenting our new brand identity to the client, we came across this solution from Anagrama. Theurel & Thomas is the first pâtisserie in Mexico specializing in French macarons. By placing their designed pieces among the cookies themselves, the designers created a playful feeling that contrasts nicely with the simple sophistication of the logo.

Saturday, May 4, 2013

finished logo: filled in & dropped out


logo development: long story short

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Here's a dramatically condensed version of our logo development process. It's interesting to see hints of the final idea emerging in earlier versions.