While researching ways of presenting our new brand identity to the client, we came across this solution from Anagrama. Theurel & Thomas is the first pâtisserie in Mexico specializing in
French macarons. By placing their designed pieces among the cookies themselves, the designers created a playful feeling that contrasts nicely with the simple sophistication of the logo.
Saturday, May 18, 2013
Monday, May 13, 2013
Sunday, May 5, 2013
Saturday, May 4, 2013
logo development: long story short
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Here's a dramatically condensed version of our logo development process. It's interesting to see hints of the final idea emerging in earlier versions.
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